Adobe Suite Program Proficiency in:
Ae /media encoder
As the lead of the team my skills to work cross team and cross platform are sharp so our campaigns and tasks can stay on track so our company can meet their goals.
I have to work with product owners, team managers, and team members to create a clear path of resolution to tackle a task efficiently and resolve in a timely manner. Check things off and move forward in the most agile way possible that benefits everyone involved.
I am good with people, and understand that everyone has their own way of communicating and problem solving. I am also flexible in that if someone has a better resolution to an issue I can pivot to do what is best for the team and product.
We currently have 4 apps that we manage. We create any marketing/consumer facing campaign creative. User acquisition and retention assets including, motion graphics, static, playable html, and animate (formally flash) swfs. These are hosted on facebook, instagram, email, in app and browser.
We have bi-weekly meetings to go over what trends we are seeing in the market place. We analyze what isn't performing, and what we think needs to change based on several influencers such as CTR and ROAS.
I love to be collaborative in creative settings and coming up with new ideas that we think can convert players to payers and setting the trend in the market rather than being the follower.